SPOT THE DIFFERENCE

Hello, my name is Tsubasa - nicknamed Tsubi. As long as I can remember, soup has been my favorite snack. But every time I tried to find an instant soup that tasted great and wasn't loaded with unhealthy ingredients, I came up empty-handed. So, I started to wonder how difficult it would be to start my own brand.

I bought a commercial food dehydrator (which barely fit in my kitchen!) and began my mission of building my dream soup. I traveled a lot for work, so I wanted a product that was easy to make, compact, plant-based, and made with high-quality, clean ingredients, big chunks of veggies - and, most importantly, tasted amazing. I was born in Japan and grew up drinking miso soup every morning, so I decided to start with my favorite Japanese superfood condiment, MISO!

After years of recipe development and plenty of trial and error, Tsubi Soup was born in 2017. I had no prior experience in retail or the food industry but was determined to see this project through. Little did I know that customers from all over the world would reach out to order my soups because they had been searching all this time for the same features in a soup.

Eventually, I left my corporate job to pursue this passion full-time, which turned out to be such a blessing, and I've never looked back. Tsubi soups are made with love, and my mission is to continue to bring magical soups to the world. By changing the way people view instant food, I hope to inspire others to follow their dreams and pursue their passions.

We have many more delicious soups in store for you, and I can't wait to share them with you.

Love, Tsubi